Branding

Hickory NC Graphic Designer Wins Three National Awards

HICKORY, NC          Matt Everley, of Hickory-based graphic design studio m.e.designlab, was recently selected as a winner for three 2010 American Graphic Design Awards by a nationwide panel of judges. The awards recognize excellence in communication and graphic design. The competition was presented by Graphic Design USA Magazine. A highly selective 15% of the 8,000+ entries…

Annual Report Design – NC Minority Support Center

Art direction and graphic design for the North Carolina Minority Support Center’s biennial report. The Support Center is a statewide advocate that partners with Community Development Credit Unions (CDCUs), providing technical assistance, grants and loans to help them build generational wealth and create opportunities for individuals, families and communities. The design and content of this…

Design through your client's perspective

Yesterday I heard a great story of a piece of advice a school consultant gave to a 2nd grade teacher. They were discussing the positioning of alphabet letters and other educational imagery around the classroom. His advice was for the teacher to walk around the classroom on her knees—at the same eye-level of her 7…

In branding design, the logo comes first!

Well, I can’t say that with 100% accuracy, but 99.9% of the time the logo drives the look and feel of a campaign and establishes your brand. Colors, shapes, typeface, etc. are the building blocks of any branding campaign.

A Weblog from a Graphic Designer's Perspective

Insight is 20/20: So it’s been said. It’s never a bad time to start a blog, market your services and get going. What’s to follow is a graphic designer’s perspective on clients, marketing, web site design and development and a slew of other creative, business-related topics. Who am I? My name is Matt Everley and…