Opinion

White Label WordPress to Brand it as Your Own

A colleague and I recently had a discussion around this question: What is the possibility of white-labeling WordPress to brand it as our own? The answer she found was a plugin created and available through Video User Manuals called White Label CMS. This is a great plugin and I think it definitely adds a nice…

All Fired Up About Customer Loyalty Programs

I recently went to lunch at Firehouse Subs in my little city of Hickory, NC. I’ve been carrying around a customer loyalty card for at least 2 years now, which says if I buy 7 meal combos, I get the 8th one for free. I knew I was getting close to my freebie and after…

PROS and CONS of Submitting RFP’s for Contracting Design Work

As an independent web and graphic design consultant, I am frequently provided with RFP’s (Requests for Proposals) to provide design and visual branding services. These often are accompanied by requests for printing or web design, development and programming. For the most part, I decline to provide a proposal back to the one who sent the…