SEO

WordPress vs Shopify: Which is Best for Your Online Store

Wordpress vs Shopify for Online Store

I’ve been building custom websites with shopping cart functionality for years. Two of my favorite platforms are WordPress and Shopify. Here’s some info on the pros and cons of both for selling online! In a nutshell, WordPress (WP) is an open-source platform, meaning it’s up to the user (you, or someone you hire, such as m.e.) to maintain…

Mobile-Friendly Test – How will Google’s update affect my website?

Google has modified their search algorithm again and in view of their big update on April 21 (see links below), this will impact all websites that aren’t mobile-friendly. You can check your website by putting your URL through a Google Mobile-Friendly Test and check whether your website is ready to face Google’s update: » Check…

The BEST Way to Create Marketing Content for Your Blog

The BEST way to create content for your blog

What is the best way to generate great articles for your content marketing efforts? In my humble opinion, it’s to answer an e-mail question! I get questions and consultation requests all day long, every day in my inbox. Whether short or long, I reply with a response that speaks to my expertise in my industry—something…

5 FREE and EASY Ways to Promote Your Web Site

So you just created a fabulous new web site for your business… now what? If you build it they will come? Not really. The following presents a helpful list of “free” and “easy” tips and tactics to promote your web site. Why are “free” and “easy” in quotation marks you ask? Ahh, yes, because nothing…

Tips for Getting Found with Google Local Listings

Listing your business is critical to getting found on Google, especially for businesses offering products and services that searchers are looking for locally. (Wow, now doesn’t that make sense!?!) Even if you don’t have a web site, creating a listing on Google Local is a great way to be found—and it’s absolutely FREE!